Global PR agencies the link between business and the media. Journalists look for stories and PR agencies provide newsworthy information. This can be anything from your latest product launch to your hiring of a big industry name. Global PR agencies are generally made up of people with journalistic experience who are skilled at writing press releases. These factual stories are written in a certain way so that journalists can easily use them. The PR Company will use its contacts to disseminate the press release to the right media outlets.
PR covers many aspects of marketing, which is a broad term in itself. As a guide, if as a company you have something you want to promote, whether this be new products or services, or if you want to raise awareness of your company - a successful Public Relations campaign will push these messages across a variety of media outlets reaching more people. Holding more weight than a direct advertising campaign and arguably more cost effective as it covers so many different areas of the marketing mix, PR is something that every company and organization should consider!
Source:http://ezinearticles.com
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